JJ Valaya

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JJ Valaya is a part of the pioneering group of Indian fashion designers and is one of the few who initiated the concept of fashion in Modern India. He is a founding member of the Board of Governors of the Fashion Design Council of India (FDCI), and was the first official brand ambassador for Crystal giant, Swarovski in India.

The House of Valaya was founded in 1992 with the launch of its couture label, JJ Valaya by brothers TJ Singh and JJ Valaya. The brand's lines today encompass Haute Couture, Diffusion, Home and Luxury Design Services.

A larger than life approach to luxury has been a distinguishing hallmark of this maverick Monarch as has been his love for India. As true custodians, it is indeed the marriage of the uniqueness of craft and the energy and the ever-evolving nature of fashion that sets the pace at Valaya. JJ Valaya believes that true style is meant for those capable of embracing both, the bold and the elegant. He believes that the old and new must co-exist to truly define effortless style. For this sophisticated maximalist, it is an edgy classicism, attention to detail and an unparalleled scale that eventually defines the distinct Valaya signature; a signature that finds its roots in contradiction, in two opposites: Royals and Nomads, both of which, interestingly, represent the very soul of his birthplace, Jodhpur in Rajasthan! Today, he continues his journey as one of India's leading couturiers and style directors and of course, as a co-founder of one of its most respected luxury fashion and lifestyle houses, a journey that has earned him the title of the undisputed 'Czar of Indian Couture'.


  • JJ Valaya Muse
  • JJ Valaya Couture
  • JJ Valaya (Diffusion)
  • JJ Valaya Classic
  • Valaya Home
  • The Home of the Traveler